I wanted to try out editing clips for the song I chose. The clips are rough as I mainly wanted to focus on the editing side, and I had to use the iPad version which is less advanced so it is not exactly how I would like my finished product to be. But this quick exercise has given me more confidence in my plan.

I wanted the introduction to include clips of both the narrative and performance (which I may add simple complimentary animations to), with cut aways and overlays, to set the tone of the video. But I thought it would be interesting to mix the two for the first lyrics and have the volume turning up to the beat as the intensity of the music increased (however I think I will adjust the composition of that shot and add some animation with the actual project).

Initial Lyrics/Shots Plan

 Song - Hypnotize by SOAD

Photo ideas for website

 I wanted to experiment with different compositions of items and lighting for possible images on the website. 

Merchandise Ideas

 Because rock bands have a large emphasis on their merchandise, I wanted to create some ideas to go on the website. A convention of merchandise for this genre is the image of the band’s logo and/or album cover.

This is a sew on patch of the band’s album cover image, as many in the alternative scene wear DIY clothing.

This is the album sleeve with the album cover image, album name and band name.

 

These are guitar or bass picks with the band’s album cover image, abbreviation of the name of the album and an image of stars which will become a convention of the band.

This is a long sleeve with the band’s logo on the front and the band’s album cover image, album name and band name on the back.

This is a hoodie with the band’s name and the number 13 on the front as there are thirteen tracks on the album.

This is a t-shirt with the band’s album cover image and band name on the back and the band’s logo on the front.

Initial Ideas Mood Board

The first mood board consists of my initial ideas for the music video itself. As the song has political connotations, I want to include imagery of propaganda vs news stories to accompany the underlining narrative. Also, an example of a location I want to film in is a dense woods. Another idea I would like to include is the notion of looking by using the mirror in a car (which also relates to the lyrics). 

This mood board is for my initial ideas regarding the website. I would like to include embedded images and videos, as well as interactive features. I would like the images to have a focus on the band and their instruments.

Initial ideas

 Brief 4: Music Video and Online

I’m  thinking of doing Hypnotize by System of a Down which is a hard rock song. I will cut between a narrative based on the lyrics (as it is a political based song) and clips of the band performing in a grunge setting. There will also be small animations to highlight specific notions/themes in the video. 

The website will have a main page and an about us page as well as various links and pop ups for social media, merch, tours, etc. 

The original audio will be a behind the scenes blog with clips of each member of the band in their band life.