Supercurricular

Wednesday, 11 December 2024

FINAL VERSION

Music Video (Vimeo)



Website - home page and about us

How website should be viewed correctly formatted:


Pressing the record takes the user to the music video.
Hovering over the merch images showd another image
Clicking on the lighting takes the user to spotify
Pictures of clothes can be moved around and reorganised

Doodle of skull takes the user to a collab with an alternative clothing brand, clothing references other rock bands and makeup references a wrestler mentioned
Doodles of guitars takes the user to a collab with a guitar shop, clothing references other rock bands and makeup references KISS
Clothing references comics mentioned
Makeup references David Bowie
Images of items can be moved around and reorganised 
The quote is a reference to rock band Ice Nine Kills' song Hip To Be Scared which itself references a scene from the film American Psycho
Clicking on the logos of the charities takes the user to their websites


Sunday, 1 December 2024

statement of intent

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)

Product 1:

Universal Music Group has a history of signing many rock and metal artists, especially those whose music act as political commentaries, such as Greenday, so it would make sense for an edgy hard-rock band with political undertones to be picked up by this company.

To engage the primarily 16-25 year old middle audience who like to be entertained, the video will include both elements of performance and narrative with frequent cuts between the two. This age group is typically more politically left leaning so political representations will reflect this through criticisms of the use of propaganda by right wing parties in contemporary British politics.

The genre will be anchored by codes of costume (rock merch, chains, etc). Multiple ethnicities and gender expressions will be represented as the target audience would expect more diverse representations in media products.

I will use a typically dark colour palette which is typical of the rock genre, with accents of red and white. The mise-en-scene for performance shots will be relatively plain but grungey to keep attention on the instruments but also fit with the genre. I will use long shots for group performance aspects, but zoom in on specific instruments throughout to emphasise their role in the song. Similarly, there will be shots of the singer alone to emphasise lyrics and lip-syncing with some lyrics being reflected on screen or acted out.

Product 2:

I will use the website to help cultivate the star persona of the band and anchor conventions of the rock genre. Calls to action will encourage the audience to rewatch the music video.

There will be links to collaborations with notable rock guitars and alternative clothing shops to advertise another avenue for revenue that also fits the imagery of the band and genre, as well as merchandising and tour dates.

The website will contain a variety of easter eggs to entertain the target audience, as well as a TikTok trend for my audio visual as the age range are digital natives and the average age of TikTok users are 18-24. Audience interaction will be encouraged through fan competitions.

Charity partnerships on the website will represent different gender expressions and disabilities, as well as the band being openly queer. Again the genre will be anchored by codes of costume.

I will continue the colour palette from the music video to create a clear house style. The website will be rich in intertextuality to the rock genre and specific bands. Interpersonal language will be used to create a sense of community with the audience. I will include single shots of each member to introduce them, and a group long shot to act as a banner on the ‘home’ page.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

I will use the same fonts and colour schemes for the music video and website. Both pages of the website will also have similar layouts to display a clear house style. The style of animations in the music video will be featured on the website to further this idea. Also, photos of band members will be included on the ‘about us’ page of the website with doodles drawn onto them that follow the same style as the music video’s animations. The outro of the music video will encourage audiences to visit the website. I will also include an Intertextuality based fan competition on the website that encourages audiences to rewatch the music video. The website will include links to social media sites and partnerships with charities, clothing sites and instrumental sites.


Wednesday, 9 October 2024

Social Media

 I created a Spotify playlist for the band's album, and an Instagram account for the band that can both be reached from links in the website.





Thursday, 19 September 2024

Magazines

 I decided to design two magazine front covers as part of the merch section of the website. The audience can be a monthly subscription to get more personal articles from the band. 




Sunday, 8 September 2024

Website Editing

 8th September:


Image for website banner.


My first draft for the website banner. When scrolling the banner fades out. When idle the record spins and when clicked on it takes the user to an embedded music video. 


9th September:



embedded audio files of the song I am using and the rest of the 'album'. The linked hypnotize takes the user to the music video. 


10th September:




11th September:





September 12th:







13th September:



17th September:



19th September:




when hovering on images on the merch section, the photo switches.

20th September:







23rd September:





When clicking on the skull, the user is taken to EMP as a clothing collaboration. When clicking on the guitars, the user is taken to a guitar website also for a collaboration. 

4th October:



7th October:


The quote is an example of hyperreality as proposed by Beaudrillard. It is a reference to an Ice Nine Kills song which itself is referencing a scene in American Psycho.


17th October:





The chain animations are found in the music video as well as on the website. 

18th October:




12th November:





I edited the text to make it more appealing/encompassing of a mass audience. I also added another aspect to the fan competition with a call to action to use a hashtag on instagram.


18th November:






I resized the first page of the website to be more central and fit a laptop screen rather than a mac to avoid aspects being cut out. I will continue to do this for the second page of the website. To avoid confusion, I will upload screenshots of how the website should look when I upload my final draft. 


20th November:






I resized the secondary page of my website to fit a laptop screen.


9th December:





Mass audience. 

FINAL VERSION

Music Video (Vimeo) Website  - home page and about us How website should be viewed correctly formatted: Pressing the record takes the user t...