How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
Product 1:
Universal Music Group has a history of signing many rock and metal artists, especially those whose music act as political commentaries, such as Greenday, so it would make sense for an edgy hard-rock band with political undertones to be picked up by this company.
To engage the primarily 16-25 year old middle audience who like to be entertained, the video will include both elements of performance and narrative with frequent cuts between the two. This age group is typically more politically left leaning so political representations will reflect this through criticisms of the use of propaganda by right wing parties in contemporary British politics.
The genre will be anchored by codes of costume (rock merch, chains, etc). Multiple ethnicities and gender expressions will be represented as the target audience would expect more diverse representations in media products.
I will use a typically dark colour palette which is typical of the rock genre, with accents of red and white. The mise-en-scene for performance shots will be relatively plain but grungey to keep attention on the instruments but also fit with the genre. I will use long shots for group performance aspects, but zoom in on specific instruments throughout to emphasise their role in the song. Similarly, there will be shots of the singer alone to emphasise lyrics and lip-syncing with some lyrics being reflected on screen or acted out.
Product 2:
I will use the website to help cultivate the star persona of the band and anchor conventions of the rock genre. Calls to action will encourage the audience to rewatch the music video.
There will be links to collaborations with notable rock guitars and alternative clothing shops to advertise another avenue for revenue that also fits the imagery of the band and genre, as well as merchandising and tour dates.
The website will contain a variety of easter eggs to entertain the target audience, as well as a TikTok trend for my audio visual as the age range are digital natives and the average age of TikTok users are 18-24. Audience interaction will be encouraged through fan competitions.
Charity partnerships on the website will represent different gender expressions and disabilities, as well as the band being openly queer. Again the genre will be anchored by codes of costume.
I will continue the colour palette from the music video to create a clear house style. The website will be rich in intertextuality to the rock genre and specific bands. Interpersonal language will be used to create a sense of community with the audience. I will include single shots of each member to introduce them, and a group long shot to act as a banner on the ‘home’ page.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
I will use the same fonts and colour schemes for the music video and website. Both pages of the website will also have similar layouts to display a clear house style. The style of animations in the music video will be featured on the website to further this idea. Also, photos of band members will be included on the ‘about us’ page of the website with doodles drawn onto them that follow the same style as the music video’s animations. The outro of the music video will encourage audiences to visit the website. I will also include an Intertextuality based fan competition on the website that encourages audiences to rewatch the music video. The website will include links to social media sites and partnerships with charities, clothing sites and instrumental sites.
