Audience Profiles

 

·        Name - Anoushka

·        Age -16

·        Occupation - Swimming Coach + Student

·        Interests/Hobbies – swimming, travelling, dancing

·        Favourite Music Genre – Indie

·        “I listen to a lot of underground, or not well known bands. Knowing I’m one of the few who knows and appreciates the artists makes me feel special and I enjoy listening to their music even more. I do feel a little sad when these artists blow up on social media platforms such as TikTok, but I’m, glad they will get the recognition they deserve. Unfortunately, most of these artists do not have music videos because they don’t have enough budget, but when one does comes out I’ll watch it over and over. My favourites are when the video reflects the narrative of the lyrics in a linear and cohesive way that makes it enjoyable to watch.”

• Name – Ozzy

• Age – 17

• Occupation – English and Maths tutor + Student

• Interests/Hobbies – live music, reading, politics

• Favourite Music Genre – Mid-west Emo

• “I like listening to music whilst I read as it puts me in the right mood to let go of reality and fully engrossed in the book. I love going to live music events as I feel like it allows me to form a sort of relationship with the artist that you don’t get from just streaming songs on Spotify. My favourite songs have politics woven into their lyrics and imagery as I feel music is a really effective way of engaging in politics for the younger generation, and it can act like a campaign spreading awareness.”

• Name – Sai

• Age – 18

• Occupation – Student at sixth form

• Interests/Hobbies – live music, skateboarding, playing bass

• Favourite Music Genre – Punk

• “I’m really enjoying, and participating in, the resurgence of music genres popular in the past, such as Punk, Metal, Goth, etc. what I especially like is Punk’s ability to comment on our society and engage individuals who share the same views. And live music events just enhances this sense of community, allowing me to make long-lasting friendships based on a shared interest in music. I think the music videos with lots of references in them are the most fun to watch, I feel really good if I recognise and understand what they’re referencing.”

• Name – Jay

• Age – 20

• Occupation – Head aquarist

• Interests/Hobbies – video games, photography, socialising

• Favourite Music Genre – K-Pop

• “My favourite songs need to keep me energised and entertained, and the same is said for their music videos. I love music videos which are centred around performances, which is why I like K-Pop as there’s a lot of focus on dancing. Performances in music videos make me really excited to see the artists perform their routines live.”

• Name – Tim

• Age – 35

• Occupation – Musician

• Interests/Hobbies – going to the gym, driving, socialising

• Favourite Music Genre – Metal

• “As a musician myself, I understand the importance of music videos accompanying songs. I try to have a clear narrative running along the music video with a strong relationship with the lyrics, and I’ll even expand the narrative over multiple music videos from the same album. Because I drive a lot between shows, I love listening to music to ease the journey.”

• Name – Nicky

• Age – 53

• Occupation – NHS Staff

• Interests/Hobbies – horror films, reading, live music

• Favourite Music Genre – New Wave

• “I really enjoy listening to 80s and 90s music from when I grew up, it gives me a sense of nostalgia. So I take every opportunity I can to see these artists live before I or they get too old for live performances. Although new wave is my favourite genre, I have a very varied taste in music. I’ve seen Therapy?, Depeche Mode, Judas Priest and went to a two day long metal festival recently. I didn’t get to do these things in my youth so I’m doing everything I can now.”